Pattern: Advertising / Specialty
Identifiers / Alternate Names: This category includes pyrex items that were customized for companies, produced for advertising purposes, or made for special events such as one time employee gatherings. While there might not be much distinction between this category and the "Promotional / Unknown" category, we felt that because of the large number of advertising items (mugs in particular) that they should be placed in their own category to avoid cluttering the already crowded promotional category. In most cases, these items are not sets but single items.
Item Type: Cinderella Round Casserole Series 470 / 480
Years Manufactured: September 1962
Values: Check below on Ebay for approximate prices
Sizes and ID#s: #475 (2.5 quart)
The Lincoln Center Promo is another “special” round casserole from Corning that we’re counting as an “Advertising / Specialty” piece instead of a promotional, because it was only made for a single event. While there are quite a few different types of promotional mugs that commemorate certain events, there aren’t as many commemorative casseroles like this. The other well-known example we can think of is the Blue Chip Week Promotional casserole made for a Family Day at the plant.
The casserole commemorates Opening Night at Lincoln Center in New York on September 23, 1962. Circling the casserole side are five pictures of famous New York City centers for the arts and one text square describing the event. There are no colors except for black on the item.
The text square reads: “Corning Glass Works Presents Opening Night At Lincoln Center Sept. 23, 1962″. The other buildings are named below each of the pictures. They are: Metropolitan Opera House, Philharmonic Hall, The New York State Theater, Julliard Building and Vivian Beaumont Theater. Pictures of each building are shown below.
The dish itself is a plain opal white #475 2.5 quart round casserole. Ours came with a standard clear flat lid, we’re fairly sure it’s the original lid. As with all these special items that were given out at events, we always wonder how they were given out for the opening night and who received them. I imagine that it would be tough to carry this thing around if you received it while attending opening night! Maybe they gave it out at the end, or perhaps not everyone received one.
If you have a story about how they were received or if you were the lucky recipient of one back in 1962, we’d like to know. While the casserole is not extremely rare (we see them pop up every so often for sale), they definitely are not as common as some of the other special promotionals.
Selected Pyrex items: